President’s Donor Circle Communications
These high-performing Presidential Donor Circle newsletters cast readers as the “heroes” of an ongoing, living story of transformed lives. To maximize reader engagement and philanthropic investment we implemented:
Strong Visual Design for Optimal Readability through strategic use of color blocking, pull quotes, captions, subheads, and photography while also integrating charts, graphs, and other info-graphics to balance quantitative research with emotionally driven qualitative content.
Illustrations of Direct Causal Impact between Donor Generosity and transformed lives through compelling narratives of faculty mentors, current students, and graduates equipped to serve and called to lead vulnerable and disenfranchised global communities.
Multi-Dimensional Reader Engagement by inviting readers to offer feedback, write notes of encouragement, and opt-in to complimentary events and premiums.
A Consistent and Cohesive Voice from a high-profile institutional leader offering reflective, pastoral, and non-transactional content to educate, inspire, and celebrate donors as co-laborers in a shared mission of transformation.