Your Words Matter.
The Right Words
Matter More.

We craft content to ignite action.

Because the right words don’t just tell your story—they inspire people to join it.

Inform, Inspire, Ignite

Words Matter Founder Dawn Rachelle Kotapish is a published author and seasoned expert in strategic mission-driven content. Dawn has helped top-tier industry brands and leaders captivate and grow audiences while empowering prominent colleges, universities, humanitarian aid organizations, and other nonprofits to collectively raise more than one billion dollars in philanthropic giving. She holds a master’s degree in literature and writing from Harvard University.

From Ink to Impact

We partner with leaders, brands, and changemakers to craft compelling, customized content that moves audiences from curiosity to commitment.

The words you choose shape perception, inspire emotion, and define your place in the conversation. That’s why we’re here—to make sure every word works as hard as you do.

We provide brand storytelling that builds trust, mission-driven content that rallies support, and thought leadership that builds visibility. Partner with us and make your words credible, quotable, and unforgettable.

Make Your Message Memorable

What’s the difference between being noticed and being ignored? Clarity, emotional resonance, and authenticity. We ensure your message:

  • Sparks curiosity so people want to hear more.

  • Builds trust so people believe in you.

  • Inspires action so people join you.

We make sure your message not only reaches people—it moves them to act.

The University of Chicago
Harvard University
Concordia University Chicago
Harvard | The Memorial Church
Medair
Meredith
Lerner
Better Homes & Gardens
Cambridge Editors
The Home Depot
The Stoney Brook School
International Needs
Wheaton College
UMCOR
Global Ministries
Christianity Today
Spire2 Communications, Inc.
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Customized Content
Define the conversation.

We bring expertise in executive bylines, articles, digital copy, campaigns, social media content, white papers, scripts—you name it. All informed by customized on-brand strategy that brings your message and mission to life.

Co-Creation
Your ideas, our words.

We collaborate closely to capture your voice and deliver polished work—from keynote scripts and op-eds to books, briefs, and beyond.

Words Are Wands—Wield them Wisely

Thought Leadership
Plant your flag.

Make your message credible, quotable, and unforgettable. We give you point-of-view platforms, cornerstone pieces, and executive bylines that position you as an industry leader.

Editorial Magic
Elevate your message.

Diagnose what’s working, fix what isn’t. We audit voice, narrative, and structure—then refine for clarity, consistency, and impact.

“Nothing in the world . . . has as much power as a word.”

—Emily Dickinson